South Korea’s largest beauty company AmorePacific recently relocated their headquarters to a new mixed-use building designed by starchitect David Chipperfield in Yongsan district, Seoul.
In their quest of perfection for this new flagship building which won many architecture awards, AmorePacific commissioned Danish textile company Kvadrat to install their signature Soft Cells acoustic sound-absorbing wall panels throughout the entire space including corridors, offices, meeting rooms, research labs, retails etc. Kvadrat also provided high-end designer fabrics for much of the seating and curtains of the building, making AmorePacific Headquarters the most heavily Kvadrat equiped project in the world unpon its completion.
The final outcome is a stunning piece of architecture with extreme care for detail and spectacular interiors with opera-like acoustical qualities, which I was fortunate enough to document for Kvadrat’s booklet and general communication material.
Raphael Olivier is a commercial photographer based in Asia for over a decade, working from Bangkok, Hong Kong and Singapore on assignments all around the region including corporate, industrial, architecture, interior, lifestyle and hospitality.
